There are about two hundred and fifty beach establishments, all well cared for and regularly renovated. The philosophy is that life on the beach goes on day and night. It begins at dawn when people go walking along the water’s edge to see the sun rising out of the Adriatic and finishes well into the night after dinner, barefoot on the sand.
One advantage for tourists is that there is no entrance fee to go onto the beach. You can enter for free and only if you decide to stop in a particular place, you do have to ask the bathing attendant for a sun lounger.
It is a beach of the finest golden sand, and therefore a first choice especially for families with children. The youngest find a place where the fun never ends. Many beach areas have special playgrounds reserved for them. And when they feel like taking a splash, there is nothing to worry about either: the shallow water and slow slopes from the beach are ideal for those going into the sea for the first time or for those who are still learning.
Beach umbrellas, sunshades and deck chairs can be rented in the official beach areas where you also find everything else that makes the stay on the seafront a pleasure. There are many cafes and food stalls where you can get a drink, an ice-cream or a snack.
The idea is that you can do anything on the beach, yoga lessons, needlework courses, sandcastle competitions, cheecoting and piadina making. All kinds of sports are practised, the traditional and the new ones. The beach is the largest open-air gym itself: there are numerous places to play beach volleyball, beach tennis, beach soccer and beach basketball. There are clubs offering lessons and equipment for sailing and wind or kite surfing.
In Rimini, beach sports begin at Easter when the beach is taken over by the fans of “Paganello”: for three days they take part
in the World Cup of “ultimate beach frisbee” and “acrobatic frisbee”.
Tchoukball, a cross between handball and Basque pelota, it is taught and played on the beach at Viserba (where it was invented) from the month of May onwards. Then there is Nordic Walking, originally from Scandinavia but which has now arrived at the beach
in Rimini where walks accompanied by expert are organized during the whole year.
There are also courses in various types of light and natural fitness
routines. From June to August many beach establishments offer lessons in yoga, bio-gymnastics, bio-energetica, tai chi ch’uan, mandala on the beach, belly dancing, breathing techniques
and new energy. Ask about "Le Spiagge del Benessere".
The boss on the beach is the “bagnino” who helps you with everything you need and often becomes a friend and advisor.
Moreover the beach is under the constant vigilance of life guards stationed along the shore with their little red boats. From June to September every stretch of water up to 500 metres from the shore is under their control. These "specialized life guards” have passed an international course in life saving recognized in 135 countries and staff lookout towers are positioned every 150 metres. Rimini is the only Italian resort where the beach area number is written on the
roofs of the beach cabins to facilitate the arrival of the rescue helicopter. Yet another task force gives medical
treatment to tourists. From the end of May to mid-September a Summer First Aid Centre is available in different places along the beach promenade.
Children do not get lost on the beach. Or rather, if they do get lost, they are soon found again. For more than 50 years now, all
the bathing establishments have been connected to the Publiphono service (tel. 0541.390000) which sends out immediate appeals to find missing children. Most bathing establishments give the children an identity bracelet or something else with the name of the establishment on it.
The beach is also equipped to deal with young babies: there are cabins with facilities for nappy changing and bottle heating. In many parts of the beach there is entertainment for children at certain
times in the morning or the afternoon, where they are kept occupied and experience something new everyday.
Season by season environmental awareness on the beach improves, with the separation of rubbish ready for recycling, the use of recycled water for the flowers, solar panels and improved
access and services for the disabled.
Some beach establishments are dog friendly. However, there are certain rules to be followed. Vaccination certificates must be kept up to date, dogs must be on a lead and in some cases wear a muzzle. Furthermore, in this region it is forbidden to take dogs into the water.